The 12 week business build
You outgrew the business you built.
Twelve weeks to reinvent it.
For established experts: doctors, dentists, lawyers, consultants, coaches, and anyone whose business runs on what they know. One part of the business upgraded each week and shipped before the next. Do it on your own, with Claude as the second party, or do it with me in the room.
See the two waysOn your own from today, $497. In the room with me from January 5, 2027, $4,997. Reserve the room now and December is the warm up.
The problem
The business was built for who you were. You are not that person anymore.
The offer, the price, the way clients find you, the way the week runs: most of it was decided in year two or three, by a version of you who needed the work and said yes to everything. That version built something real. Then kept growing, and the business did not.
So it still runs on old decisions. The price set when you were grateful for any client. The offer built for someone who asked once. The pipeline that was always referrals and luck because nothing was ever designed to replace it. A week that only works if you are in every room.
From the outside it looks finished. From the inside, you have achieved what you set out to and something is off, and you cannot tell whether the answer is to grow, simplify, or start over.
You upgraded. The business did not. Reinvention is bringing it up to date with who you have become.
In their words
- I've achieved everything I thought I wanted, but something still feels off.
- I've outgrown something. I just don't know what.
- I don't know if I need to grow, simplify, or start over.
- I keep solving the same problems in different forms.
- My business keeps depending on me.
- When I stop working, the money stops.
- I have been underpricing for years and I can feel it.
- I'm tired of carrying all the answers.
What this is
Reinvention, one part at a time. Not starting over.
The same twelve weeks, two ways. On your own, in the portal, with Claude challenging every answer. Or with me in the room, Tuesdays at 10 am ET, ninety minutes, from January 5.
You do not reinvent a working business by blowing it up. You upgrade it, one part a week, until every part fits the owner you are now. Twelve weeks is long enough to do all twelve parts.
Each week opens with one idea, enough to do the work and no more. Then the work, on your business, with what you have: your offers, your pricing, your website, your sales process, your client journey, your systems, the problems you are living with. Every week ends with that part upgraded and one thing shipped before the next.
If you are looking for twelve weeks of information, this is the wrong place. You have information. These twelve weeks exist for decisions, feedback, and things shipped, whether the feedback comes from an AI that has been told not to flatter you, or from a room of owners who will not either.
The twelve upgrades
One part of the business a week. Upgraded, then shipped.
Redesign the model
- 01The business you want nowBusiness Model Blueprint. Revenue, capacity, what each client has to be worth for the life you want today, and the three things that change first.
- 02The expertise you now holdIP Map. Twenty years of method, point of view, and judgment, written down so it can be sold, taught, or handed off.
- 03The client you want nextIdeal Client Brief. The expensive problem, the buying trigger, why you, and who you no longer take.
- 04The upgraded offerFlagship Offer. One offer that fits who you are now: the before and after, what is in and out, and a price you can say out loud.
- 05The upgraded messageMessaging Guide. One line, a stand, and three claims with evidence, in language no competitor could use.
Rebuild the machine
- 06A pipeline you can predictConversation Engine. The number of conversations you need, one primary source, a named list of 20, and a weekly rhythm.
- 07Authority without the content treadmillAuthority Plan. The rooms where your client already gathers, a signature talk, and one publishing rhythm.
- 08Selling like the expert you areSales Playbook. Qualification, the conversation map, the price sentence, and a follow up with an end.
- 09A client experience worth renewingClient Experience Map. The first seven days, results made visible, and the words for the renewal and referral ask.
- 10A business that runs without youSystems Map. Every recurring task sorted: eliminate, standardize, delegate, automate. One process written and handed off.
- 11AI on your foundationAI Enablement Plan. Your documents loaded as the foundation, one build per area, the first one running on real work.
Reinvent the founder
- 12Who runs the upgraded businessFounder Operating System and 90 Day Plan. The scoreboard read honestly, what you stop being, a designed week, three outcomes with dates.
The twelve upgrades combine into one document: your Business Playbook. Not a certificate. The operating system of the reinvented business, written by you, on your business.
Two ways to do it
Same twelve weeks. Choose the second party.
Nobody rebuilds their own business alone. Not because the work is hard, but because the honest answers are. Both ways put a second party in front of you every week, one that will not accept a soft answer. The difference is who it is.
The portal, with Claude
- Twelve lesson pages. Learn it, build it, implement it.
- Five pre work questions a week, then four exercises worked with Claude, which is told to challenge your answers and not to write them for you
- A Claude skill for every week, so the method runs in your own projects afterward
- One thing to ship each week. The scoreboard records built, shipped, result.
- The Business Playbook workbook, filled by you, on your business
- A path that moves only when you ship
Live, with me, Tuesdays from January 5
- Everything in the portal, used as your pre work and your between session build
- Twelve live 90 minute working sessions on Zoom, Tuesdays at 10 am ET
- Hot seat coaching on your business, in front of owners from other industries
- Your price said out loud to peers before a buyer hears it. Your offer read aloud and tested.
- The scoreboard round every Tuesday, in your own voice, to the same eleven people
- December AI pre work with me, and the twelve month workshop pass, for seats reserved before January
How a week works on your own
Three tabs. Nothing to watch.
Learn it
One idea, three things to know, and the honest question for the week. About the length of a short article. The full piece it comes from sits at the bottom of the page.
Build it
Five questions about your business. The prompt rewrites itself as you type, then opens in Claude with the week's instructions: run the four exercises, challenge soft answers, draft the thing that ships.
Implement it
Six steps, from pre work to filing the asset in your Playbook. The ship step is worth the most. The capture at the end writes your scoreboard row: built, shipped, result.
Progress is a path across the bottom of every page. It moves when steps are done, and the ship step is the one that moves it most. Twelve weeks at your pace, but each week is built to be finished in one.
How a week works in the room
Ninety minutes. Then ship.
Scoreboard round. Built, shipped, result from last week.
One idea. Enough to do the work, no more.
Four exercises on your own business, in the workbook.
Real businesses, real problems, in front of the room.
The honest question, in writing. Then what ships, by when.
99% action, 1% talk. The last thing I needed was someone else telling me how to do something. STK rolled up her sleeves and locked arms with me, and the result: done.
Ted Hillison, VP, Enterprise Learning Strategy
Before the session
The portal week, done. Five questions and the four exercises, worked with Claude, so you arrive with a draft and the room spends its time on the draft, not the blank page.
After the session
One line of homework: ship this before next week. Put the upgraded offer in front of ten people. Replace the headline. Follow up every open proposal. Hand off one task.
The scoreboard
An upgrade that stays in a folder is not an upgrade.
Each week records three things. Not revenue. Not points. Whether the part was rebuilt, whether it was shipped, and what happened when it was.
After twelve weeks you have rebuilt twelve parts, shipped twelve things, and have a written record of what each one did. The weeks you did not ship tell you more about the next 90 days than the weeks you did. Week 12 reads that pattern, with the room or with Claude, and builds the 90 day plan from it.
Who runs the room
I have reinvented my own business six times. The last time was this August.
Six companies, two exits, forty years as a founder. And this August, sixteen years into coaching, I retired eight offers in one afternoon. Every one of them had a reason, and the reason was a conversation I had once had with someone who wanted that particular thing. I had spent a year polishing the messaging on a business that was built for a version of me that no longer existed.
I know the alibi from the inside, too. I started my coaching business at 42, running a health company and telling myself that as soon as I hit the number I would focus on myself. I hit the number. An autoimmune diagnosis took it with it. Knowing did not save me. Redesigning did.
I am Suzanne Taylor-King. I am a eudaimonologist: from eudaimonia, the Greek word for human flourishing. I build better humans who build better businesses.
Proof
What owners rebuilt, and what happened.
Revenue, no extra team
"My business went from 275K to 2.5 Million with no extra team members in less than 2 years. Now I am growing to exit in 3 to 5 years, all while spending more time with my family."
David Rightman, management consultant, United Kingdom, 12 years in business
Profit margin
"We reduced our team from 12 to 6, increased profit margin from 22% to 35%, and our clients are happier."
Michael T., $800K a year agency owner
Hours a week
"Same revenue. Better results. That's the math nobody else was offering me."
Sarah M., business coach
Working with Suzanne has been nothing short of a revolution. Not the loud kind, but the kind that dismantles what no longer serves and rebuilds from truth. It wasn't about learning more; it was about releasing everything that diluted my power and stepping into my next level of excellence, in business and in self.
Rebecca Funder, Capacity OS for founders past $250K
She excels at her craft and weekly leaves me in awe at her skill. She easily supports me in clarifying my vision, my message and my audience. When you are truly ready to fly, she is the gift, and push, you need.
Dorothy A. Martin-Neville, PhD, reinvention coach, 40 years of experience
Over the last 3 months, I have spent time in one of her Accelerator programs. She did an amazing job of keeping this entire group of diverse backgrounds engaged and moving forward, while making the entire 90 days highly interactive and ensuring all of us went to market with more robust high-value offers.
Chris Colt, equips coaches and consultants to convert virtual events into clients
My business is more organized, I've built better systems, and I'm crystal clear on my messaging and offers. I'm now serving more clients at higher price points because I feel solid and certain in how I show up.
Nikki Gangemi, NLP practitioner and hypnotherapist
I came out with a transformative power statement, much more confidence in the value I provide my clients, and the belief that I must price my services in accordance with my value.
Drew Deraney, the Caregiver Mentor for special needs families and healthcare workers
Suzanne "gets" business in a way that most small business owners simply do not. She gets to the heart of the matter quickly, not wasting my valuable time, and her advice is always spot on.
Jeff Goldberg, sales coach
All quotes are from public LinkedIn recommendations and posts, and from suzannetaylorking.com/testimonials.
Who it is for
- Doctors, dentists, lawyers, consultants, coaches, advisors, and other owners of a business built on expertise
- Five or more years in, with existing clients and proven skill
- Has achieved what they set out to build, and wants the next version, not a bigger copy of this one
- Ready to simplify, not to add another certification
- Willing to ship every week, sell, and be told the truth, by a room of peers or by an AI instructed not to flatter
Who it is not for
- Pre revenue, or still choosing what the business is
- Looking for templates instead of thinking
- Collecting courses
- Unwilling to sell
- Wants to be encouraged. Neither version does that.
Suzanne is not for everyone. She's not a cheerleader. If you want results and are willing to do what it takes, then Suzanne will change your life. She honors her commitment to her clients and will do whatever it takes, as long as you do too.
Chris Bate, realtor
Twelve weeks from now
- A business model drawn for the life you want now, not the one you wanted at year three
- One upgraded flagship offer at a price you have said out loud to real buyers
- Twenty years of expertise written down so a team member, a partner, or an AI can run from it
- A monthly number for conversations, and a list and a rhythm that produce it
- One recurring task gone from your week, one AI workflow running on real work, hours counted
- A 90 day plan with three outcomes, and a clear answer to who you have to become to run it
If nothing changes
The business keeps running on decisions you made a decade ago.
Same price. Same dependence on your hours. Same pipeline of referrals and luck. Another year of a business that was right for who you were and is too small for who you are, carried by an owner excellent enough to keep carrying it.
The offer
Twelve weeks. Twelve parts of your business. Reinvented and shipped.
Both ways produce the same twelve upgrades and the same Business Playbook. Pick the second party you will actually show up for.
The portal
- Twelve lesson pages: learn it, build it, implement it
- Twelve Claude prompts built from your own answers, and twelve Claude skills to download
- The Business Playbook workbook
- The scoreboard and the path, saved in your browser as you go
- Works with the free Claude plan. A paid plan is better for the longer builds.
Decide later that you want the room? Move over before January 5.
Live, with me
- Everything in the portal
- Twelve live 90 minute working sessions on Zoom, Tuesdays at 10 am ET, from January 5, 2027
- Hot seat coaching on your business, in a room of owners from different industries
- Session recordings for the weeks you miss. The ship requirement still stands.
- Reserve before January: December AI pre work with me, and twelve months of the monthly founder workshop
Reserve now and December starts the work.
Questions
Before you choose.
Which one should I choose?
If you will do the work with an AI telling you the truth and nobody watching, the portal is enough, and it is the better value by a distance. If you know from experience that you build and do not ship unless someone is expecting you on Tuesday, buy the room. Most owners know which one they are. The honest answer is the cheaper one, in both directions.
Do I have to start over?
No. Reinvention here means upgrading what you have, one part a week, until every part fits who you are now. Your clients, your reputation, and your expertise come with you. The old decisions do not.
I run a dental practice, not a coaching business. Does this apply?
Yes. The twelve parts are the same in every expert business: what you sell, who it is for, how people find you, how you sell, how you deliver, what runs without you. The examples in the room come from the people in the room. Your worksheets are about your practice.
Is the portal a course?
Not in the sense you are worried about. There is nothing to watch. Each week is one short idea, then the work, done with Claude, which has been told to challenge your answers rather than write them. Nothing counts until the week's thing has shipped to a real person, and the scoreboard records whether it did. If what you want is material to keep, it will keep. It was built for the other thing.
I do not have the time.
On your own, two or three hours a week including the thing you ship. In the room, ninety minutes plus the same. Week 10 is where you find the hours: every recurring task sorted into eliminate, standardize, delegate, or automate, and one handed off that week. Most owners find more than ninety minutes there.
What if I miss a week in the room?
You get the recording, and the portal week is still there to do. The ship requirement does not move. The scoreboard records what you did, not what you watched.
Can I move from the portal to the room?
Yes, before January 5. Reply to any email from me and we move you over.
What happens after week 12?
You leave with a Business Playbook and a 90 day plan, and you run them. For owners who want the room to continue, there are two paths: The Expansion Lab, the monthly coaching group where the same cycle of diagnose, build, and check in runs all year, or private 1:1 advisory with me. Neither is required, and we talk about fit in week 12, not before.
What do I need before I start?
An existing business with clients. Your current offer, pricing, website, and sales materials, as they are. Nothing needs to be good yet. It needs to exist so it can be worked on. And a Claude account, which is free at claude.ai.
One more thing
You are not stuck. You outgrew the design, and you have been excellent enough to run it anyway.
Twelve weeks is long enough to bring the business up to date with who you are now, part by part, with something shipped every week. Start on your own today, or reserve the room and December starts the work.
Choose your way